Website redesign for photographer April Krampotich owner of AppleTree.photography

New AppleTree Photography Website — A Clean, Modern Showcase for a Professional Photographer

I recently launched a complete redesign for Appletree Photography, creating a modern, elegant website that highlights their artistic style and elevates their brand presence. This project focused on delivering a clean visual experience, fast performance, and a layout that beautifully showcases their portfolio.


A Beautiful, User-Focused Photography Website

The new Appletree Photography site was built to convert visitors into clients through a streamlined, visually driven design. Key elements include:

  • Large, high-impact imagery that highlights their best work
  • A modern, minimalist layout that keeps the focus on photos
  • Clean navigation for easy browsing of galleries and services
  • Mobile-optimized pages for a flawless experience on any device
  • Fast load times and compressed—but still crisp—photo assets
  • Strong calls-to-action for booking, inquiries, and session details

Brand Refinement That Matches Their Style

I refined the brand with:

  • Soft, modern color palettes
  • Clean typography that complements their photography style
  • A balanced mix of white space and full-width imagery
  • A visual flow that feels warm, inviting, and professional

The result is a digital experience that reflects the creativity and craftsmanship behind Appletree Photography.


SEO-Optimized for Local Clients and Photographers

The website architecture and content were built with SEO best practices to improve visibility in local photography searches, using keywords such as:

  • professional photographer website
  • photography portfolio website
  • wedding & portrait photography
  • photographer near me
  • photography website design

This ensures stronger ranking potential and more organic traffic from clients searching for photography services.


Need a Website Built to Highlight Your Creative Work?

If you’re an artist, photographer, or creative professional looking to elevate your brand with a beautiful, high-performing website, I can help design a digital presence that reflects your style and converts visitors into paying clients.